The terms for using demsly.com and working with Demsly Creative.
Last updated: October 29, 2026
01About these terms
These terms apply to your use of demsly.com and to creative services provided by Demsly Creative ("Demsly", "we", "us"), a trade name of Forwardfocus Group LLC. If you and Demsly sign a proposal, statement of work, engagement letter or other agreement, that agreement controls where it differs from these terms.
02Our services
Demsly produces performance creative, including concepts, scripts, AI-assisted and human-led video ads, animation, edits and variations. The scope, deliverables, number of revision rounds, timeline and price for each project are set out in the proposal or agreement for that project.
03Client responsibilities
Provide accurate briefs, product information and brand assets, and confirm you have the right to let us use them.
Review and approve scripts, claims and finished work within the agreed review window.
Make sure every claim in an approved ad is truthful and substantiated, and that the final ad complies with the laws and platform policies where it runs.
Decide, together with us, how AI-generated people or voices are disclosed, and keep the required disclosure in place when publishing.
04Fees and payment
Fees are set out in each proposal or invoice. Unless the agreement says otherwise, invoices are due on the date shown on the invoice. Fees already paid are non-refundable, except where the project agreement provides otherwise. We may pause work on overdue accounts.
05Revisions and approvals
Each project includes the revision rounds stated in its agreement. Changes to an approved concept or script, or revisions beyond the included rounds, may be quoted separately. Delivery dates depend on timely feedback and approvals.
06Ownership of work
Once the project fees are paid in full, the client owns the final delivered ads and may use them for advertising and marketing. Demsly keeps ownership of its pre-existing tools, templates, processes and know-how, and of drafts and unused concepts not delivered as final work. Third-party elements such as licensed music, fonts or stock assets remain subject to their own licence terms.
07Portfolio use
We will not publicly show a client's work or name a client without that client's written permission.
08Confidentiality
Both sides will keep the other's non-public business information confidential and use it only for the project. Where a separate NDA applies, its terms take priority.
09AI-generated content
Some deliverables are created with generative AI tools under human direction and review. AI output can contain errors or artifacts; that is why every project includes client review and approval before ads go live.
10Results
Advertising performance depends on many factors outside our control, including targeting, budget, offer, landing page and platform changes. Unless an agreement states a specific guarantee, we do not guarantee particular ad results.
11Limitation of liability
To the extent permitted by law, Demsly is not liable for indirect, incidental or consequential losses, including lost profits or lost ad spend, and our total liability for any project is limited to the fees paid for that project.
12Use of this website
The content on demsly.com is provided for general information. You may not copy or reuse it for commercial purposes without our permission. Links to third-party sites are provided for convenience; we are not responsible for their content.
13Changes and contact
We may update these terms from time to time; the "last updated" date above shows the latest version. Questions can be sent to hello@demsly.com.