Demsly, operated by Forward Focus Group ("we," "us," or "our"), operates demsly.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, submit an application, or engage our services.

By accessing or using the Website, you agree to this Privacy Policy. If you do not agree, please do not use the Website.

Information We Collect

Information You Provide to Us

When you fill out our application form or contact us, we may collect:

Your name

Email address

Brand or company name

Website URL

Estimated monthly advertising spend

Current cost per purchase or other advertising performance metrics

Information Collected When You Engage Our Services

If you engage us as a client, we may access the following through read-only permissions you grant us:

Meta (Facebook/Instagram) Ads Manager performance data, including ad spend, impressions, click-through rates, cost per purchase, and return on ad spend

Ad creative performance metrics

Aggregated and anonymized campaign data

We do not access, store, or process your customer lists, payment information, billing details, personal data of your customers, or any data unrelated to advertising performance.

Information Collected Automatically

When you visit our Website, we may automatically collect:

IP address

Browser type and version

Operating system

Pages visited and time spent on pages

Referring website or source

Device type (desktop, mobile, tablet)

We use cookies, pixels, and similar tracking technologies including Meta Pixel to collect this information for analytics and advertising purposes.

How We Use Your Information

We use the information we collect to:

Respond to your inquiries and application submissions

Evaluate whether your brand qualifies for our services

Deliver and optimize ad creative on your behalf

Measure and report on the performance of creative we produce

Calculate fees owed under our performance-based agreements

Communicate with you about our services

Improve our Website and user experience

Comply with legal obligations

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information in the following circumstances:

Service Providers: We may share information with third-party vendors who assist us in operating our Website, conducting our business, or providing services to you, provided they agree to keep your information confidential. These may include hosting providers, email marketing platforms, analytics services, and payment processors.

Advertising Platforms: We use Meta (Facebook) Pixel and similar tracking tools on our Website. These tools may collect data about your visit, which Meta and other platforms may use in accordance with their own privacy policies.

Legal Obligations: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect our rights, privacy, safety, or property.

Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Meta (Facebook) Pixel and Advertising

Our Website uses Meta Pixel, a tracking tool provided by Meta Platforms, Inc. Meta Pixel collects data about your interactions with our Website, including pages visited and actions taken. This data may be used to:

Measure the effectiveness of our advertising on Meta platforms

Build custom audiences for advertising

Deliver targeted advertisements on Facebook, Instagram, and other Meta platforms

The data collected by Meta Pixel is processed by Meta in accordance with the Meta Data Policy (https://www.facebook.com/policy.php). You can opt out of interest-based advertising through Meta by visiting your Facebook Ad Settings.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Website.

Essential Cookies: Required for the Website to function properly.

Analytics Cookies: Help us understand how visitors use our Website, which pages are visited, and how users navigate the site. We use tools such as Google Analytics.

Advertising Cookies: Used to deliver relevant advertisements and track advertising campaign performance, including Meta Pixel.

You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of the Website.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Application data for non-clients is retained for up to 12 months and then deleted.

Client data related to ad performance and billing is retained for the duration of our service agreement plus 24 months for accounting and legal purposes.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have the right to:

Access the personal information we hold about you

Request correction of inaccurate or incomplete information

Request deletion of your personal information

Opt out of marketing communications

Restrict or object to processing of your information

To exercise any of these rights, contact us at the email address below. We will respond to your request within 30 days.

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

To submit a CCPA request, contact us at the email address below.

Children's Privacy

Our Website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

If you have questions or concerns about this Privacy Policy, please contact us at:

Demsly — Forward Focus Group Sam Gebrekidan Email: [email protected] Website: demsly.com